Before Beckham and Ronaldo, there was Kevin Keegan – the footballer who invented the personal brand
* Tributes pour in on the passing of the legend of English and world football, who died on Monday aged 75 * Keegan wore the jerseys of Scunthorpe United, Liverpool, Southampton, and Newcastle in England, and Hamburg in Germany * With Liverpool, he won 1 European Cup, 2 UEFA Cups, 3 Premier League titles, 2 Charity Shields, and 1 FA Cup — and with Hamburg, he won 1 Bundesliga title * He was awarded the Ballon d’Or twice (1978,…









