After 71 days of intense drama and competition, the Big Brother Naija (BBNaija) Season 5 came to an end on Sunday, September 27, whose 85m Naira grand prize (US$221,200) was won by Olamilekan Agbelesebioba, popularly known as Laycon.
The 26-year-old singer and rapper from Lagos emerged winner after scoring the highest votes in the final week of the BBNaija Lockdown edition and was officially awarded his prizes at a prize presentation ceremony held on Thursday at MultiChoice studios in Lagos.
Other prizes include cash prize of 30m naira, an SUV and a two-bedroom house and a N5m prize from Betway awarded to Laycon and Ozo on their MAD Sports initiative, and an all-expense-paid trip to the Guinness House Dublin for Dorathy and Laycon.
The graduate of philosophy from the University of Lagos, who started his musical journey at an early age, has now emerged as one of Nigeria’s most promising new school acts.
Laycon, who made history with over 60 percent of the BBNaija final votes, thanked the organizers, fellow housemates, family, fans and sponsors of the event.
“I don’t know what to say, I love you guys very much,” he said and when asked about his plans and projects after the house, Laycon disclosed that he intends to work on projects that will impact the society positively.
Speaking at the prize presentation, MultiChoice Nigeria Chief Executive Officer, John Ugbe said: “Planning a show of this magnitude during these times was not without its challenges.
“For one, we resorted to holding virtual auditions where we received over 30,000 video entries, from which the ‘Lockdown 20’ were selected.”
He added that BBNaija has changed the way employment and relevance is defined.
In addition to participants being instant celebrities and influencers, other industries have been significantly impacted by the show and its participants.
He also disclosed that over 900 million votes were recorded across SMS, mobile, website and the DStv & GOtv Apps.
Ugbe thanked the viewers for patronizing the show and appreciated the headline sponsor, Betway; the gold sponsor Guinness, Category sponsors; Pepsi, OPPO, Flutterwave, Indomie, WAW Detergent, Darling Hair, Innoson Motors, Revolution Plus, TravelBeta and all others who supported the show in different ways.
The BBNaija reality show continues to touch not just the creative industry, but other industries as well as over 1,000 people, directly and indirectly, supported its production.
Cumulatively over the years, Big Brother Naija has provided over 10,000 jobs for fashion designers, content creators, interior decorators, logistic companies, prop makers, make-up artists, photographers, housekeepers, carpenters, caterers, and many more.
Africa Magic Channel Director, Wangi Mba-Uzoukwu also stated that the level of engagement for this season was off the chain while appreciating the housemates for bringing the drama and keeping the viewers tuned to the channel.
Earlier in the competition, MultiChoice promised Nigerian fans — who locked in their favourite housemate — a chance to win 1 million naira each.
At the prize presentation, Laycon with the help of host Ebuka, did a raffle draw where 30 lucky fans won 1 million naira each.