‘Public relations is an art of building relationships, managing perceptions and influencing positive change’
PRSM president, Benson Linje * This year’s theme; ‘Shaping Malawi’s Future Through Strategic Communication’ reminds us that strategic communication is not a luxury — it is a necessity * In a world of rapid change, misinformation, and growing public expectations, Malawi needs communicators who are not only skilled but also strategic By Duncan Mlanjira President of Public Relations Society of Malawi (PRSM), Benson Linje contends that public relations is more than media releases and event planning — it is…









