* We are also hopeful that through this partnership, we’ll be able to reach places where we are yet to reach
* As well as assist in making our Piano Fest preparations successful
By Victor Singano Jnr
First Capital Bank (FCB) has partnered with Beerland Festival — a non-governmental organisation which focuses on raising life skills of tertiary and high school learners — for its upcoming Piano Fest scheduled for October 7 as well as beyond.
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To take place at Green Valley Gardens in Blantyre, the Piano Fest shall be spiced by an international artist, South Africa’s celebrated singer and producer DJ Tyler ICU.
Chief Executive Officer, Lucy Msowoya said the two-year partnership with FCB will help in their operations, saying: “FCB has shown to be a true partner, and we are very thankful for this support because it help us to carter for the Piano Fest.
“We are also hopeful that through this partnership, we’ll be able to reach places where we are yet to reach as well as assist in making our preparations successful.”
FCB’s product & digital manager, Chitsanzo Gaddie said they have committed K2 million to Bearland through their product ‘Afana Opusha Student Account’ in order to help them reaching out to as many tertiary and high school learners in the country.
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Gaddie said the choice of partnering with Beerland Festival was taken in recognition that the NGO brings together youth entrepreneurs, saying the partnership will go a long way in assisting the learners realizing their dreams.
Thus FCB believes Beerland Festival gives them an opportunity to accomplish their commitment of empowering ambitious youth and promoting a saving culture amongst them.
He further said they seek to getting the youths on boarding to manage small and medium scale businesses, saying: “Beerland is a platform that targets the youth of Malawi, so with our ambition to empower the youth of Malawi who are aspiring to grow after their studies.
“And for those who are aspiring, we will encourage them to start their own businesses and we saw this as a perfect platform so that we can on board those particular youngsters in universities and colleges to open up their accounts to develop the saving culture.
“We are committed to work with young and brilliant youths that are making a difference in the community and amongst the youths because they are the future leaders,” Gaddie said.
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Beerland Festival was established in 2019 as a social event that takes place at various venues in both Blantyre and Lilongwe — managed by
Lucy Msowoya of Lakini Enterprise and Kennedy Maluwa of DJ Kenny Entertainment.
The aim of the festival is to provide an opportunity to young entrepreneurs to showcase their talents whether in the world of fashion, food, beverages, music and dance, a modern manner of socializing, and everything in line with such.
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This is true for both serial entrepreneurs as well as casual entrepreneurs onto one arena, thereby increasing the market base for everyone showcasing their products.
It prides itself as a modern social fun market-place, saying the more young entrepreneurs set up stalls at Beerland Festival, the higher their likelihood of selling more due to the aspect of recycled customers.
“Seeking a direction novel of its kind, the festival seeks to bring forth entertainment and a social lifestyle available to all groups of people in a modern era,” says the organisation on its website.—Additional reporting by Duncan Mlanjira
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