Malawi’s wonder therapeutic Teras Juice rebrands on product packaging; penetrates business in Zambia

By Duncan Mlanjira

Manufacturers of Teras Juice, Malawi’s wonder therapeutic concoction of fruits and vegetables that heals every body ailment, has rebranded the product’s packaging from transparent bottle with a white label to a green bottle and plans are under way to have a different shaped bottle from the ones used by most of the people in the industry.

And at the same time, Teras Health Care has gone international by opening branches in Zambia since the product has gained more clients after currently perpetrating their business in South Africa, where some of the clients are making their orders through online.

The old package

Teras Health Care Marketing & Communication Director, Ronald Amos said they have rebranded the juice’s packaging because they wanted to be unique and penetrate more on the market.

“It’s us who started packing in such bottles and everybody is using the same bottles to confuse people about our product and the counterfeit,” Amos said. “There are many people trying to copy our product.”

He disclosed that Teras Juice is fully established in South Africa and their distributor is based in Pretoria, known as Everite Trading.

“We are doing great in South Africa and we get orders where people can buy online. We are also doing well in Zambia and plans are underway to penetrate Tanzanian and Kenyan markets soon. We are in talks with our would-be distributors.

“The Malawi market is still stable since we are selling an original product and people don’t get disappointed after purchasing the product and our branches are spread out across the country.”

He said their shops are in Limbe, Blantyre, Kristiwick, Nchalo, Thyolo, Chitakale in Mulanje, Migowi in Phalombe, Zomba, Liwonde, Ntaja, Mangochi, Mwanza, Salima, Balaka, Natchez, Dedza, Mchinji, Mponela, Kasungu, Mzimba, Jenda, Mzuzu, Nkhata Bay, Rumphi, Chitipa, Karonga, Karonga and Dwangwa.

Rebranded packaging

Just recently, Teras Health Care discovered that there were imitators who were trying to discredit their product by posting on social media what was purpotedly said to be the ingredients and recipe for their Teras Juice.

Amos had said then that these people who were trying to discredit their product were doing so just out of malice which Malawians are good at doing.

“If they believe they have discovered the secret to our recipe, why are they not making it themselves and start selling it?” Amos had questioned then. “Why are they just distributing it on social media free of charge?

“Before 2014, there wasn’t any juice claiming to heal all types of diseases but after Teras came on the market, hundreds of juices claiming to work just like Teras emerged.

“Crushing cabbage, onion, ginger and all as indicated on the list of ingredients and cover them for three days, can any person put the liquid from this mixture close to their nose? It could be revolting.

“Nothing can compare to Teras, that’s why we only sell our product in our own shops for authentication to avoid other people from imitating. We came up with our own prescription which is given to customers that patronise our special shops,” Amos said.

The Teras Health Care product sells at K10,000 each.